In 2005 and 2006, imports of Brazilian beef flooded into the EU. With Brazilian prices more than 50% lower than those in the EU, the result was a crash in our domestic market. The question is: are we likely to see a repeat?

The answer will largely depend on the extent to which the EU enforces equivalence of standards. As is the case with US beef, Brazilian beef still does not meet EU standards. Tagging and traceability measures are accepted to be prevalent on less than 10% of farms and, where implemented, only apply to the last 70 days of an animal’s life. Meanwhile, regulatory measures pertaining to food safety and animal health measures enforced on EU farmers are not adhered to in Brazil.