Pictures from left: Minister for Agriculture, Food & the Marine Mr. Simon Coveney TD, Pat McDonagh (Managing Director, Supermac's) and Marcella Corcoran Kennedy TD. .Photo:Barry Cronin/www.barrycronin.com
The family restaurant chain launched the innovation in conjunction with an announcement of its commitment to Irish farmers now reaching in excess of €20m per annum, increased in part due to the creation of the 100% fresh Irish 5oz beef burger.
Supermac’s spend with Irish farmers covers a wide range of producers including beef, chicken, dairy and vegetables.
Speaking at the launch of the fresh burger at the Tullamore Show, Supermac’s managing director Pat McDonagh said: "We are most excited by the introduction of the Supermac’s fresh 100% Irish 5oz beef burger. We are using fresh premium cuts of Irish beef which are never frozen and the burger is cooked to order every time. We have overcome all potential challenges which serving a fresh beef burger in prime condition to customers could possibly present. The feedback on the product, which has been piloted in a number of restaurants ahead of its nationwide rollout over the past few weeks, has been extremely positive.”
Also present at the launch was Minister for Agriculture Simon Coveney, who said the announcement is a very welcome development for Irish farmers and the beef industry as a whole. "Supermac’s have a long and successful background in the food business and are a great indigenous food story. This is a fantastic example of innovation and product development. It is a very strong endorsement of the quality of Irish beef and the very high standards present on Irish farms.”
Supermac’s is in the process of opening eight new restaurants throughout Ireland as part of its 2015 plans for growth. New locations include Tipperary Town Plaza, Drogheda, Clonshaugh and Ballacolla. Plans have also been submitted for a key motorway service development on the M18.
This week, Agri Aware launched its new 'Many Hats, One CAP' TV and cinema advert.
Produced by Traction Marketing, the advert is part of a wider campaign which aims to promote and showcase how the Common Agricultural Policy (CAP) affects everyday life in Ireland, whether that is subsidies paid to a farmer directly or the countless indirect knock-ons that keep rural Ireland alive.
The launch took place at Movies Dundrum, Dublin, on Thursday evening, where both the full and short versions of the advert where premiered for the first time on screen.
The ad itself follows a day in the life of a number of characters who make up the rural landscape in Ireland.
From clips of rural entrepreneur and chef Edward Hayden cooking up a storm in his Graiguenamanagh cookery school, to farmer Kevin Moran up before dawn in Galway to milk his dairy herd, it gives viewers a glimpse into the role the agri-food industry plays.
Agriculture is a huge economic multiplier, which keeps rural Ireland alive
At the premiere, there was a panel of guest speakers which included Agri Aware chair Alan Jagoe and three of the stars in the ad; Hayden, Moran and Teagasc researcher Dr Dayle Johnston.
Hosted by Marty Morrissey, the panel reiterated the point that agriculture is a huge economic multiplier, which keeps rural Ireland alive, and the CAP is central to that.
Alan Jagoe spoke of the huge work, time and spend going behind the campaign.
“It costs money to put it out there, but consumers and society need to know where their money is going and who they are supporting.
"There needs to be an understanding and respect for the production costs and efforts that go into food production,” he stressed.
2016 FBD young farmer of the year Kevin Moran made the point that CAP itself “is not just one thing – a subsidy for a farmer - it is much more than that; it’s an investment in food security, an investment in rural economies and this investment is invaluable to rural Ireland”.
'Many Hats, One CAP' is a 12-month public information campaign that will go live across TV, radio, cinema, social media and print over the coming weeks.
Castleblayney Livestock Mart, Co Monaghan. \ Thomas Hubert
Farmers left unpaid by the liquidation of EP Nugent Ltd, the company operating Castleblayney Mart, have decided to launch legal action against the Property Services Regulatory Authority (PSRA).
At a meeting on Thursday, attendees heard that one case against the PSRA failed, but won when it went to appeal.
Solicitor Paul McCormack told the Irish Farmers Journal that they have agreed to put “in a claim under the property services regulation Act 2011".
"Section 78 part three allows us to bring a claim. One case went forward to the Property Services Regulation Authority and was refused but went through to the property services appeal board and won.”
He says that the basis for the claim is that EP Nugent Ltd was trading “dishonestly” by not having a license.
“There’s 40 individual cases,” McCormack said, adding that the average claim is approximately €1,000.
“Nugent would like to see the farmers paid. There’s no guarantee it will happen. Claims had to be lodged within 12 months of the people finding out there was a problem. The liquidation was 9 April 2018 so we are up tight against the wire.”
McCormack advised that anyone who wants to make a claim should get in touch with his office at Thomas Street, Castleblayney, Co Monaghan, or the IFA.
The discontinuation of chlorothalonil is a hammer blow to Irish tillage farmers, Irish Grain Growers Group chair Bobby Miller has said.
On Friday, the European Commission voted to ban chlorothalonil, a key ingredient in Bravo, which is used by tillage farmers to fight septoria and ramularia.
“The one good thing about Bravo is that it is a cost-efficient product. There will be alternatives available in the future, but will be they be as cost-effective for the farmer and will they be as effective as Bravo,” Miller told the Irish Farmers Journal.
We have to stand back and allow imports of grains from all over the world
He also said that any alternative products will have to be tested in the Irish climate as well.
Miller also hit out at the importation of grain from around the world into Ireland.
“Yet we have to stand back and allow imports of grains from all over the world, with different standards applied, arrive into the country to be fed to livestock.
“We, as tillage farmers, are being made fools of by the EU talking out of both sides of their mouth.
"The Irish grain quality assurance system is a joke when our Irish grain can be mixed with any sort of grain and waste in merchants' and millers' processing plants,” he said.