A brand called C'est Qui Le Patron (Who's the Boss) has been established by retailer Carrefour, after carrying out a survey to see if consumers were willing to pay more to support farmers.
The development of the brand gives farmers more direction from customers and in turn more money for their produce.
Milk production
ADVERTISEMENT
A few months ago, via a survey, 5,300 Belgians decided on several criteria for the milk they wanted to buy under the brand. This included a correct remuneration for the producer, the milk being collected in Belgium, cows being at pasture for at least a third of the year, fed without GMO and with food favouring milk rich in Omega 3.
In February 2018, the milk producers who joined the initiative were paid 41c/l - 9.4c/l above the Belgian market price (31.7c). The milk comes from the cooperative CoFerme, located in the Chimay region. It is a cooperative of 175 Belgian producers of whom more than 50 already meet the specifications decided by the consumers.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe to get unlimited access.
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to the site until next Wednesday at 9pm.
CODE NOT VALID
Please try again or contact support.
A brand called C'est Qui Le Patron (Who's the Boss) has been established by retailer Carrefour, after carrying out a survey to see if consumers were willing to pay more to support farmers.
The development of the brand gives farmers more direction from customers and in turn more money for their produce.
Milk production
A few months ago, via a survey, 5,300 Belgians decided on several criteria for the milk they wanted to buy under the brand. This included a correct remuneration for the producer, the milk being collected in Belgium, cows being at pasture for at least a third of the year, fed without GMO and with food favouring milk rich in Omega 3.
In February 2018, the milk producers who joined the initiative were paid 41c/l - 9.4c/l above the Belgian market price (31.7c). The milk comes from the cooperative CoFerme, located in the Chimay region. It is a cooperative of 175 Belgian producers of whom more than 50 already meet the specifications decided by the consumers.
If you would like to speak to a member of our team, please call us on 01-4199525.
Link sent to your email address
We have sent an email to your address. Please click on the link in this email to reset your password. If you can't find it in your inbox, please check your spam folder. If you can't find the email, please call us on 01-4199525.
ENTER YOUR LOYALTY CODE:
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
SHARING OPTIONS