The main sales season for cattle tags has commenced. Calf births have increased by in excess of 300,000 head in recent years with this lift further condensing births into the first four months of the year. In the region of 1.7m calves are expected to be born between January and April.

As well as an increase in sales of tags in recent years, there is also a trend emerging of continued growth in demand for electronic tags. Demand has been underpinned by dairy farmers utilising the electronic tag for recording and management purposes.