Bord Bia and Wyeth China signed a memorandum of understanding to guarantee Origin Green certification for all milk used in the company's Illuma infant formula products in China.
"The memorandum of understanding with Wyeth is a commitment by the company to source all of its dairy ingredients for its Illuma base brand exclusively from milk from Irish farms participating in Bord Bia's Sustainable Dairy Assurance Scheme under the Origin Green programme," Bord Bia announced this Tuesday.
Exports
According to the agency, Wyeth accounted for more than half of Ireland's €666.4m dairy exports to China last year. The company, which is part of the Nestlé group, operates the infant formula manufacturing plant in Askeaton, Co Limerick.
The agreement to source exclusively quality-assured Irish milk is worth €110m to the Irish dairy industry, Bord Bia estimated.
Promotion
Wyeth and Bord Bia have also agreed to share market data on China and promote Ireland as a sustainable food producer in the country.
“This agreement is very good news for the Irish dairy industry and a vote of confidence in the Irish food sector by one of its strategic partners committed to working with us on sharing insights on Chinese consumers and building awareness of Ireland's premium food offering in the market," said Bord Bia's chief executive Tara McCarthy.
The signing ceremony took place at the Chinese Import and Export Expo (CIIE) in Shanghai, where Bord Bia expects more deals to be concluded this week.
Wyeth Nutritionals reported strong growth underpinned by the Chinese infant formula market last year.
Read more
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How important is infant formula to Irish dairy farmers?
Bord Bia and Wyeth China signed a memorandum of understanding to guarantee Origin Green certification for all milk used in the company's Illuma infant formula products in China.
"The memorandum of understanding with Wyeth is a commitment by the company to source all of its dairy ingredients for its Illuma base brand exclusively from milk from Irish farms participating in Bord Bia's Sustainable Dairy Assurance Scheme under the Origin Green programme," Bord Bia announced this Tuesday.
Exports
According to the agency, Wyeth accounted for more than half of Ireland's €666.4m dairy exports to China last year. The company, which is part of the Nestlé group, operates the infant formula manufacturing plant in Askeaton, Co Limerick.
The agreement to source exclusively quality-assured Irish milk is worth €110m to the Irish dairy industry, Bord Bia estimated.
Promotion
Wyeth and Bord Bia have also agreed to share market data on China and promote Ireland as a sustainable food producer in the country.
“This agreement is very good news for the Irish dairy industry and a vote of confidence in the Irish food sector by one of its strategic partners committed to working with us on sharing insights on Chinese consumers and building awareness of Ireland's premium food offering in the market," said Bord Bia's chief executive Tara McCarthy.
The signing ceremony took place at the Chinese Import and Export Expo (CIIE) in Shanghai, where Bord Bia expects more deals to be concluded this week.
Wyeth Nutritionals reported strong growth underpinned by the Chinese infant formula market last year.
Read more
Minister Doyle promotes Irish trade in China
China to ‘rewrite the rules’ of agri food trade
Scaling the Great Wall of China
How important is infant formula to Irish dairy farmers?
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