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A Festive Food Heroes campaign has been launched by Agri Aware to shine a light on the farmers and food producers who make the nation’s Christmas dinner possible.
Agri Aware, the non-profit agri food educational body, launched the campaign to highlight the many faces who work around the clock to make our Christmas feast on 25 December each year a reality.
From the Brussels sprouts grower and the turkey farmer to the pork producer and the butcher, the campaign aims to show consumers that farmers and producers play a central role in the production of the food eaten and enjoyed by millions of people at Christmas time.
Social media
The campaign, which will take place on Agri Aware’s social media channels, will feature a range of different farmers and producers and will run from Monday 7 December until Christmas Eve.
Farmers will explain to consumers the work they do to look after their animals and their crops to the highest standards all year, in an effort to make sure families can indulge in a delicious feast full of fresh and sustainable Irish produce over the Christmas period.
Agri Aware has highlighted the benefits of eating sustainable and fresh Irish food
Speaking about the campaign, Agri Aware chair Alan Jagoe stated: “I am delighted to launch the Agri Aware Festive Food Heroes campaign which will run from today until Christmas Eve.
“Over the years, Agri Aware has highlighted the benefits of eating sustainable and fresh Irish food produced by Irish farmers at Christmas time.
"This year, we want to go a step further and highlight the farmers themselves, as well as the food, and to showcase businesses like the local butcher who makes the Christmas dinner experience possible too,” he said.
Buy Irish
This year, more than ever, he said it is important that consumers buy Irish, locally produced food and realise that farmers are the backbone behind the food eaten at Christmas.
“As a farmer myself, I am delighted to launch a campaign that values Irish food, farmers and producers and would encourage everyone to follow Agri Aware’s social media channels to watch this campaign in action,” Jagoe said.
To learn more about the campaign, visit @AgriAware’s Facebook, Instagram and Twitter pages and follow the #FestiveFoodHeroes hashtag. Visit www.agriaware.ie for more information.
If you are a farmer or food producer who would like to get involved in this campaign, email office@agriaware.ie.
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