Irish beef has finally made it into retail shops in the Philippines. Organic Irish beef, supplied by ABP company Good Herdsmen is now being sold by Healthy Options, the Philippines’ largest organic health foods retailer.

High-value cuts such as striploin, ribeye and T-bone are being marketed as hormone-free, raised on family farms, with farm-to-table traceability in 33 stores across the Philippines, including 24 stores in the capital Manila, home to more than 21 million people.