Kerry farmers are supplying milk to make protein for a food business owned by a member of famous American reality TV family the Kardashians, a meeting in Tralee heard last week.

Speaking at a Kerry IFA meeting, Kerry Dairy Ireland (KDI) CEO Pat Murphy revealed his counterparts in Kerry Group are working with Khloud, a protein popcorn company owned by Khloé Kardashian.

“Our Kerry Group colleagues in America are working with a company called Khloud. This is owned by the Kardashians. Some of you might have heard of the Kardashians, well, maybe someone of you mightn’t.,” he said.

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Popcorn

“They’ve launched a high-protein popcorn in America. They want it high protein, so they came to us going back six months ago to say could we make this particular protein for them. We said we could and it is going very well for us,” Murphy stated.

He said the world is experiencing a “protein craze” and “everyone wants more protein as part of their diet”.

Murphy added that KDI plans to increase the amount of its milk being utilised in value-added products in the coming years.

“It’s just one of those breaks where you see a trend in the world today and because you supply the milk that has protein and butterfat, we want to optimise how we use that protein. Over the next number of years, we want to take that milk and instead of putting it into the commodities, we want to put it into value-added products,” he said.