The trend is boosting demand for UK-produced meat and dairy as consumers reassess what “healthy” really means.
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Rising consumer interest in health is creating fresh opportunities for the UK’s farming sector as demand is growing for foods that are natural and nutrient-dense.
A new AHDB report shows that shoppers are increasingly drawn to whole ingredients such as lean red meat and dairy, even as households face mounting pressure from the cost-of-living crisis.
While many consumers view healthy eating as being expensive, the report highlights that primary red meat cuts remain an affordable source of high-quality protein, vitamins and minerals.
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The shift away from ultra-processed foods is also benefiting agriculture, with shoppers favouring products with simple ingredient lists and transparent sourcing.
At the same time, the growing use of weight-loss drugs is prompting demand for lighter, protein-rich meals – an area where beef, lamb, milk and yoghurt can play a key role.
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Rising consumer interest in health is creating fresh opportunities for the UK’s farming sector as demand is growing for foods that are natural and nutrient-dense.
A new AHDB report shows that shoppers are increasingly drawn to whole ingredients such as lean red meat and dairy, even as households face mounting pressure from the cost-of-living crisis.
While many consumers view healthy eating as being expensive, the report highlights that primary red meat cuts remain an affordable source of high-quality protein, vitamins and minerals.
The shift away from ultra-processed foods is also benefiting agriculture, with shoppers favouring products with simple ingredient lists and transparent sourcing.
At the same time, the growing use of weight-loss drugs is prompting demand for lighter, protein-rich meals – an area where beef, lamb, milk and yoghurt can play a key role.
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