Agri Aware and Alltech Irleand are to host a social media masterclass for farmers as part of their ongoing AgCredible campaign.
The classes will take place over the coming three weeks and will provide an opportunity for farmers to learn how they can build their online presence and portray a positive image of agriculture.
Farming influencer Amanda Owen has been added to the bill. Her Instagram account, @yorkshireshepherdess, has over 26,000 followers. There will also be classes delivered by several communications experts and ambassadors for the AgCredible campaign.
All classes take place at 8pm and the lineup is as follows:
6 May: Understanding social media and different platforms
Gemma Smyth managing director and founder of Gemma Smyth Communications and Edward Dudley of Kilsunny Herd.
13 May: Growing your influence with the general public online
Social media trainer at The Content Plan Grey Fry and dairy farmer Peter Hynes.
20 May: Creating engaging content for social media
Gemma Smyth managing director and founder of Gemma Smyth Communications and photographer and Sunday Times bestselling author Amanda Owen, The Yorkshire Shepherdess.
Those interested should register here.
Agri Aware executive director Marcus O’Halloran said: “From the beginning of the AgCredible Academy, we wanted to educate people and promote Irish agriculture to the consumer. This social media masterclass will enable our ambassadors to share the best stories possible about Ireland to their followers.”