German discounter Aldi announced this week that its sales for the important Christmas period broke £1bn (€1.2bn) for the first time. On Monday, Aldi UK said it recorded sales growth of 8% in the four-week period leading up to Christmas Eve as sales topped £1bn for the period.

However, sales growth for Aldi in the UK is clearly slowing compared with the double-digit growth the German discount supermarket has enjoyed in the UK over previous years. For the same period last year, Aldi recorded sales growth of 11% as it outpaced established rivals such as Tesco, Sainsbury’s and Morrisons.