Cork dairy farmer pretty in pink for Embrace Farm
This Wednesday Cork-based dairy farmer Peter Hynes got up, got dressed and is going about his usual business, with one exception.
Instead of wearing his usual attire, he is donning a pair of bright pink overalls to raise money and awareness for Embrace Farm, the charity that helps families cope after fatal farm accidents
"The idea started off as a bit of a joke," Peter says.
After his wife, Paula, got overalls for their three daughters, Peter joked where his were. He then said the only way he'd ever wear them would be for a good cause. The idea struck a chord and Peter decided to run with it.
So on Wednesday, wearing pink overalls kindly donated by Pretty Bird, Peter will go down to his local co-op where he will "have a bit of craic and make a few videos" in order to create awareness and raise funds for Embrace Farm.
To date he has raised over €3,000.
Peter is willing to go one step further and go down to the mart in Fermoy to create more of a profile, but has set a target of €5,000 in order to do so, where he admits he will "make a complete eejit of himself" but all in aid of a good cause.
So far the response has been very positive, with donations coming in from farmers, businesses and the general public, from within Ireland as well as from England.
If you wish to make a donation you can do so here.