More than half of Irish people (64%) are unhappy with their weight, but find it difficult to do anything about it, reveals a survey undertaken by Nupo, Denmark’s leading rapid weight-loss programme, which recently launched in Ireland.

The Nupo diet of meal replacement shakes, soups and bars, available in pharmacies nationwide, is one of the most effective and safe methods of achieving rapid and sustainable weight loss. Nupo undertook the research to better understand the challenges that face Irish dieters. The research found:

1 The majority of Irish people have been on a diet at some point in their lives (73%), with more women than men having dieted (74% of women compared with 62% of men.)

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2 Of these women surveyed, 92% found it difficult to stick to diets, with 70% giving temptation as a major reason.

3 Women are also more likely to look for help with dieting, with half stating they have been a member of a slimming club.

Developed in Denmark 30 years ago, Nupo is a weight-loss programme that is the perfect solution to many of the challenges that face dieters in Ireland. Tested in over 50 clinical trials and scientific studies, the Nupo Very Low Calorie Diet (VLCD) consists of six Nupo meal replacement shakes or soups, in a variety of delicious flavours. There are also convenient, ready-to-drink meal replacement shakes and bars which can be used to substitute one portion from the Nupo VLCD, or to maintain or aid weight loss.

The VLCD diet makes dieting healthier for the body with products containing all the essential vitamins, minerals, proteins and fibres – but with a minimum of calories. This gives the body the chance to burn its fat deposits and therefore facilitate rapid weight loss.

Once the weight-loss target is achieved, the diet is adaptable to different lifestyles and diet preferences, these are listed in the Nupo Brick Booklet. The Brick Booklet is a supportive directory of food and drinks, indicating whether the item is high in protein, carbohydrates, fat or sugar, allowing flexible eating as long as the dieter stays within the boundaries of the daily brick count.

Nupo ambassador and TV presenter Elaine Crowley says: “I am delighted to say that I have lost 14lbs on Nupo in two weeks. The diet really suited my lifestyle for a lot of reasons; it is easy to follow, it gives rapid results, the products satisfied any hunger cravings and it was easily adapted to my busy lifestyle. Now, even though I’ve lost weight, I am planning to continue to use Nupo combined with the flexible brick system approach and a healthy lifestyle. I am looking forward to seeing continued results.”

Nupo is now available for purchase online and in pharmacies nationwide, with full meal replacement RRP less than €10 per day. Visit www.nupo.ie or call 1850-887-886. CL