Nestlé saw the value of it’s dairy brand increase by 1% year on year to reach $19.6bn last year, making it the most valuable global food brand in the world. When the rest of its food and drinks brands are included, the Nestle portfolio is valued at $70.5bn, which is an increase of 11% from the previous year. The brand, which has products that range from baby food to water and coffee, saw a boost in profit from its two largest markets; China and the US.
Other dairy brands have taken a hit in the last 12 months. Kraft, which owns the Philadelphia cheese brand, saw its brand value drop to 7% at $4.5bn. Unilever, the owner of the HB and Wall’s ice-cream brands, fell 5% to $4.2bn, and Heinz, which merged with Kraft in 2015, was down 14% to $3.3bn.
Danone and Yili claim the top spots in terms of dairy brands. Yili recorded a 24% increase in brand value to $7.7bn, and recently announced the acquisition of New Zealand’s second largest dairy producer, Westland.
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Nestlé saw the value of it’s dairy brand increase by 1% year on year to reach $19.6bn last year, making it the most valuable global food brand in the world. When the rest of its food and drinks brands are included, the Nestle portfolio is valued at $70.5bn, which is an increase of 11% from the previous year. The brand, which has products that range from baby food to water and coffee, saw a boost in profit from its two largest markets; China and the US.
Other dairy brands have taken a hit in the last 12 months. Kraft, which owns the Philadelphia cheese brand, saw its brand value drop to 7% at $4.5bn. Unilever, the owner of the HB and Wall’s ice-cream brands, fell 5% to $4.2bn, and Heinz, which merged with Kraft in 2015, was down 14% to $3.3bn.
Danone and Yili claim the top spots in terms of dairy brands. Yili recorded a 24% increase in brand value to $7.7bn, and recently announced the acquisition of New Zealand’s second largest dairy producer, Westland.
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