Last week I visited Munster Bovine, a company specialising in AI genetics, milk recording and herd health.

Previously known as Munster AI, Munster Bovine is a new brand that was launched last week.

It was really interesting to talk about the process behind artificial insemination and see what happens the male sperm used for AI.

The motto in Munster Bovine is "genetics creates the potential, management can achieve it and disease can destroy it" – wise words.

It was fascinating to follow the journey of the sperm from the stud bulls to the cow and watching best practice around AI technique, all of which is explained in the video above.