The Scottish Government is giving Quality Meat Scotland (QMS) £200,000 to promote Scotch Lamb PGI.

“I want more people in Scotland and across the wider UK to buy more Scotch Lamb. Last year, we gave QMS £200,000 to support its marketing campaign to promote Scotch Lamb, which saw a 27% increase in spend per buyer and a 20% increase in volume purchased per buyer during the promotional period,” said Rural Affairs Minister Mairi Gougeon.