In the twelve weeks to 5 October, British supermarket shoppers spent 9.5% more on beef but still bought 7.2% less beef than in the same twelve week period last year according to the latest Worldpanel by Numerator UK data published by AHDB.
This is because the average price increased by 18% in the same period year on year which means that even though more money was spent on beef, it bought 9,149 tonnes or 7.2% less beef.
Volumes purchased of all primary beef cuts fell during the period. The biggest decline was in the amount of mince bought – this was down by 2,774 tonnes, a 8.5% decline year on year.
Both the number of shoppers for mince and the volumes they bought fell as shoppers reacted to the 35% increase in mince price at the till.
Shoppers bought 1,814 tonnes less burgers and grills during the twelve-week period, a decline of 12% and there was an even bigger percentage decline of 19.6% in the volume of roasts bought which amounted to 1,161 tonnes less beef. Steak meat sales were down 10.4% or 1,125 tonnes.
Lamb sales also decline
It was a similar trend with lamb sales during this twelve week period. Consumers in general buy smaller quantities of lamb so a relatively small change in volumes purchased can reflect a large percentage change. Overall lamb volume reduced by 16.7% which amounts to 2,990 tonnes less lamb bought.
Spend also declined, down 13% year on year while the average prices paid increased by 4.4% according to the Worldpanel by Numerator UK data for the twelve weeks to 5 October.
More positive news for pork
Shoppers both spent more, up 3.3% and bought more volume of pork and processed pork products, up 2.6% or 5,243 tonnes in the twelve weeks to 5 October compared with the same period last year.
Comment – higher prices influence consumer choices
Despite higher beef and lamb prices, consumers have remained relatively loyal to the products in recent months. However family budgets in the UK are under pressure and it is not unusual for shoppers to switch to cheaper proteins in this situation.
Weak global grain prices in recent months has the effect of making feed more affordable for intensive farmers in the pig and poultry meat sectors and this means that these products are cheaper proteins in supermarkets for price conscious consumers.
*Data created by Worldpanel by Numerator UK and published by the levy funded Agriculture and Horticulture Development Board (AHDB).
Read more
Higher prices bite into UK beef and lamb sales
British consumers buying less beef as prices rise
Irish farm products are more affordable than they were in 2012
In the twelve weeks to 5 October, British supermarket shoppers spent 9.5% more on beef but still bought 7.2% less beef than in the same twelve week period last year according to the latest Worldpanel by Numerator UK data published by AHDB.
This is because the average price increased by 18% in the same period year on year which means that even though more money was spent on beef, it bought 9,149 tonnes or 7.2% less beef.
Volumes purchased of all primary beef cuts fell during the period. The biggest decline was in the amount of mince bought – this was down by 2,774 tonnes, a 8.5% decline year on year.
Both the number of shoppers for mince and the volumes they bought fell as shoppers reacted to the 35% increase in mince price at the till.
Shoppers bought 1,814 tonnes less burgers and grills during the twelve-week period, a decline of 12% and there was an even bigger percentage decline of 19.6% in the volume of roasts bought which amounted to 1,161 tonnes less beef. Steak meat sales were down 10.4% or 1,125 tonnes.
Lamb sales also decline
It was a similar trend with lamb sales during this twelve week period. Consumers in general buy smaller quantities of lamb so a relatively small change in volumes purchased can reflect a large percentage change. Overall lamb volume reduced by 16.7% which amounts to 2,990 tonnes less lamb bought.
Spend also declined, down 13% year on year while the average prices paid increased by 4.4% according to the Worldpanel by Numerator UK data for the twelve weeks to 5 October.
More positive news for pork
Shoppers both spent more, up 3.3% and bought more volume of pork and processed pork products, up 2.6% or 5,243 tonnes in the twelve weeks to 5 October compared with the same period last year.
Comment – higher prices influence consumer choices
Despite higher beef and lamb prices, consumers have remained relatively loyal to the products in recent months. However family budgets in the UK are under pressure and it is not unusual for shoppers to switch to cheaper proteins in this situation.
Weak global grain prices in recent months has the effect of making feed more affordable for intensive farmers in the pig and poultry meat sectors and this means that these products are cheaper proteins in supermarkets for price conscious consumers.
*Data created by Worldpanel by Numerator UK and published by the levy funded Agriculture and Horticulture Development Board (AHDB).
Read more
Higher prices bite into UK beef and lamb sales
British consumers buying less beef as prices rise
Irish farm products are more affordable than they were in 2012
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