Over the age of 50, most people fear getting dementia – not cancer. But under 50 most people fear getting cancer,” says Brian Lawlor, a professor at Trinity College Dublin and a consultant psychiatrist at St James’ Hospital. “People see dementia almost like the kiss of death,” continues Brian, but he notes that “when you dig a bit deeper, people don’t fully understand what dementia is and what is isn’t”.

He says people are usually focused on the end stage of the disease “and I think that’s an image that they can become preoccupied with and focused on and they don’t appreciate what a good quality of life they can have for quite a long period of time.”