The social media campaign #Februdairy is off to a strong start, with both farmers and non-farmers taking to Twitter and other social media platforms to show their support for dairy farming.

The health benefits of milk are also being promoted

Many people are using #Februdairy, to post imagery of real-life farming events, such as cows calving or being milked to challenge misconceptions about the industry.

The health benefits of milk are also being promoted. Edward Dudley of the Kilsunny Herd, Ronan Siochru of Dingle Holsteins and Irish Farmers Journal farmer writer Harold Kingston are just some of the Irish farmers taking part in the social media campaign.