Christmas is coming, as you may have noticed. Farmers may have the nagging feeling that something is looming once the turkey has been tidied off. It’s not early lambing – that’s a minority sport nowadays.

It’s Veganuary. The billboards are already pushing the anti-farmed animals agenda, as scene-setters for four weeks of an all-out media assault on Irish farming from a small, vociferous, and extremely well-funded lobby.