So,” I squint, channelling my inner David Frost while simultaneously trying to hold my stomach in – as one tends to do when meeting a health and fitness guru for the first time, “what’s your guilty pleasure? And don’t say sweet potato brownies.”

Pat Divilly laughs before revealing that he may have had a pizza last weekend, which is kind of reassuring. Gurus – even ones with 120,000 Facebook followers, two books and a targeted turnover of €1m by the end of year three in business – are human too. The 27-year-old from Barna, Co Galway, is nothing but honest when it comes to sharing the low point at which he found himself before starting his business with just €200, 5,000 flyers and access to his local beach.