Consumption across the EU 28 has grown from 11m tonnes in 2005 to 15m tonnes in 2018, an increase of 230,000t per year. Per-capita consumption of poultry meat is forecast to reach 26.2kg per person annually in 2030.

The word on the ground is the Chinese are putting up poultry sheds at a fast rate to some way counter the effects of the African swine fever decimation of the pig industry over there. Protein sources such as chicken are in high demand. Bord Bia is forecasting that poultry production will rise by around 8% to 170,000t for 2019. Ireland is around 89% self-sufficient in terms of poultry output. There is still a significant volume of chicken imported in the form of fillets to make up the balance.