The figures were released on Monday 1 June to mark the beginning of National Strawberry Week, which takes place until Sunday 7 June.

Commenting on the above figures, Mike Neary, Manager of Horticulture in Bord Bia said the growth in consumption among the 25-34 year age group is important, "as they often tend to have young children, which sets the industry up well for the future. Strawberries are an increasingly popular choice among consumers as a tasty, low calorie, convenient snack.”

National Strawberry Week, organised by the Irish Soft Fruit Growers Association in conjunction with Bord Bia and the IFA, aims to encourage consumers to enjoy more strawberries as the summer season approaches and Irish crops are at peak production.

Gary McCarthy of the Irish Soft Fruit Growers Association added that "fresh fruit and vegetables are a vital part of a healthy diet. The cold start to the year means the strawberry crop is a little later, but slow grown and sweeter than ever. We expect the Irish crop this year to total 5000 tonnes, in an industry that employs over a 1000 people.”

To help celebrate National Strawberry Week have prepared some special strawberry themed recipes. Here’s one for you to try at home:

Strawberry, Ginger and Lime Smoothie

Makes 2


  • 15 large strawberries, washed and hulled
  • 250ml natural yoghurt
  • 5 ice cubes
  • 2 – 3 pieces crystalised ginger, roughly chopped
  • Zest of ½ lime
  • To decorate the glasses

  • Zest of ½ lime
  • 1 tbsp caster sugar
  • Method:

    Blend the strawberries, natural yoghurt, ice and ginger until smooth.

    To decorate the glass, combine the zest and caster together and dip the rim of the glass into a little water and then into the lime sugar.

    Pour the smoothie into the glass.