Vast quantities of data is collected by farm machines, drones, robots, satellites, sensors, meteorological stations, etc. Sharing this data could help to make more data-based, rather than intuitive, decision making, the farm body COPA COGECA has said.

It is seeking to build up trust in order to maximise the potential of data sharing in the agri-food chain. To do this, it launched a "Code of Conduct" tool setting out transparent principles and clarifying responsibilities.