Are we about to see another Irish butter brand launch in the US?
Although the processor says it has no intention to launch a new butter brand in the US, it has moved to file a trademark and it was shown at a trade event last week
A new Irish butter brand was showcased at a retailer trade show in San Francisco last week. Bailie Gold 8oz butter sticks claim grass-fed and Irish provenance.
But who is the new entrant into the US market? Apparently Lakeland Dairies recently moved to trademark the butter brand. The co-op is a member of Ornua, owner of the iconic Kerrygold brand,the number one imported butter in the US.
Lakeland says it has no intention of selling butter on US supermarket shelves. But is this a case of if it walks like a duck, quacks like a duck, looks like a duck, then it is a duck?
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A new Irish butter brand was showcased at a retailer trade show in San Francisco last week. Bailie Gold 8oz butter sticks claim grass-fed and Irish provenance.
But who is the new entrant into the US market? Apparently Lakeland Dairies recently moved to trademark the butter brand. The co-op is a member of Ornua, owner of the iconic Kerrygold brand,the number one imported butter in the US.
Lakeland says it has no intention of selling butter on US supermarket shelves. But is this a case of if it walks like a duck, quacks like a duck, looks like a duck, then it is a duck?
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