Irish beef competitive for quality cuts and low-cost offal – buyers
Whether it's high-end steak for discerning US consumers or offal to feed Ivorians looking for low-cost nutritional value, international buyers say they are interested in Irish meat.
Joe Piperato, president of US meat processor J&G Foods; Ruth Sheridan of Bord Bia's New York Office; John McDonnell, meat specialist, Bord Bia; and Alina Palos, execuive manager of Romanian food importer Deli Food visit the ICBF progeny test centre in Kildare. \ Thomas Hubert
ADVERTISEMENT
Beef buyers focusing on both extremes of the carcase value have told the Irish Farmers Journal they were looking to increase imports from Ireland. Joe Piperato of the speciality organic and grass-fed meat processor J&G Foods in the US already runs an Irish beef pilot programme with a supermarket chain in Massachussetts, where many consumers have Irish heritage.
Asked about the slow development of Irish beef exports to the US, he said: “The story has to get out, it’s a marketing endeavour – it’s not a product-related issue, the product is great.” He added that price was not an issue for his customers.
Radwan Fawaz of Ivory Coast-based protein foods importer SONAL said Irish offal was a growing category in his business. “We have to feed people with the maximum nutritional value at the minimum cost,” he said. He and traders serving the west African nation began to source hearts, lips, snouts and feet from Ireland just over one year ago and it has proved competitive with Brazil, the US and Poland, he added.
ADVERTISEMENT
Marketplace event
The visitors met the Irish Farmers Journal during a visit of the ICBF’s progeny test centre in Kildare as part of this week’s marketplace event organised by Bord Bia.
The programme involves 550 buyers from 50 countries and involves tours of meat and dairy processing plants and research farms around the country before a matchmaking event with 185 Irish food companies in Dublin this Thursday.
Register for free to read this story and our free stories.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe to get unlimited access.
However, if you would like to share the information in this article, you may use the headline, summary and link below:
Title: Irish beef competitive for quality cuts and low-cost offal – buyers
Whether it's high-end steak for discerning US consumers or offal to feed Ivorians looking for low-cost nutritional value, international buyers say they are interested in Irish meat.
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to the site until next Wednesday at 9pm.
CODE NOT VALID
Please try again or contact support.
Beef buyers focusing on both extremes of the carcase value have told the Irish Farmers Journal they were looking to increase imports from Ireland. Joe Piperato of the speciality organic and grass-fed meat processor J&G Foods in the US already runs an Irish beef pilot programme with a supermarket chain in Massachussetts, where many consumers have Irish heritage.
Asked about the slow development of Irish beef exports to the US, he said: “The story has to get out, it’s a marketing endeavour – it’s not a product-related issue, the product is great.” He added that price was not an issue for his customers.
Radwan Fawaz of Ivory Coast-based protein foods importer SONAL said Irish offal was a growing category in his business. “We have to feed people with the maximum nutritional value at the minimum cost,” he said. He and traders serving the west African nation began to source hearts, lips, snouts and feet from Ireland just over one year ago and it has proved competitive with Brazil, the US and Poland, he added.
Marketplace event
The visitors met the Irish Farmers Journal during a visit of the ICBF’s progeny test centre in Kildare as part of this week’s marketplace event organised by Bord Bia.
The programme involves 550 buyers from 50 countries and involves tours of meat and dairy processing plants and research farms around the country before a matchmaking event with 185 Irish food companies in Dublin this Thursday.
If you would like to speak to a member of our team, please call us on 01-4199525.
Link sent to your email address
We have sent an email to your address. Please click on the link in this email to reset your password. If you can't find it in your inbox, please check your spam folder. If you can't find the email, please call us on 01-4199525.
ENTER YOUR LOYALTY CODE:
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
SHARING OPTIONS