The latest brand-by-brand analysis of market share information from the FTMTA shows that the three top selling brands in the Republic of Ireland in 2019 were John Deere (21%), Massey Ferguson (20%) and New Holland (17%).
The trio accounted for 58% of sales, or numbers wise a total of 1,141 tractors.
From 2018 to 2019, Massey Ferguson achieved the highest growth in market share of 3.8%
If we compare this to the previous year (2018), John Deere also led the way with a 21% share, followed closely by New Holland (19%) and Massey Ferguson (17%).
From 2018 to 2019, Massey Ferguson achieved the highest growth in market share of 3.8%. This came after the firm had taken the biggest hit the year previous. We see brands such as Case IH, Claas and Kubota grow their respective market shares. Smaller growth was also witnessed by Zetor and SDF.
Although quite marginal, it was New Holland that took the biggest hit from 2018 to 2019 with 1.9% reduction in its market share. Meanwhile, other brands such as Valtra, Deutz Fahr, Landini and McCormick all also witnessed a small reduction in their market shares.
On competition grounds, trade bodies such as the FTMTA are not allowed to release data on what brands sold X amount of new tractors until a one year period has passed. This is due to EU competition law restrictions.
Thus, 2020 market share figures won’t be released by such trade bodies until early 2022.