This year (2024) marked a significant milestone for Kubota, as it celebrated 50 years in Europe. PortAventura, Spain, was the chosen destinations for the Japanese manufacturer to host over 900 attendees, including dealers, and distributors, as well as international media and employees. The two-day event provided not only a valuable insight into the brand’s history, but also its future plans, as well as a first look at a number of new additions to its expanding agricultural, groundcare and construction portfolios.