There are growing concerns in relation to soil fertility, identified by Teagasc research. Of the 36,000 soil samples processed through Teagasc in 2014, 90% were sub-optimal in terms of soil pH, P and K. It is calculated that the loss of productivity as a consequence on an average Irish dairy farm can be as high as €30,000. Sub-optimal fertility of soil presents a severe challenge to the efficient production of grass and other crops, requiring additional feed, increasing costs. The environmental footprint is also increased. Accordingly, to achieve the objectives of the Agri-Strategy 2025, it is vital that the management of soil fertility is prioritised. A major drive is now needed to improve soil pH, optimise the use of slurry and to apply the most appropriate fertilisers in the right place at the right time. Land improvement needs to go hand-in-hand with improving soil fertility. Enhancing the productivity of land through prudent and environmentally sensitive drainage along with careful management of livestock and machinery to protect the soil’s potential are key to achieving our growth targets.