It's a refreshing change of pace to see a celebrity throwing their weight behind the beef sector.
ADVERTISEMENT
I see that the social media giants, Elon Musk and Mark Zuckerberg, have agriculture in their sights. Earlier this month, John Deere announced that it was partnering with Musk’s SpaceX to provide a satellite communications (SATCOM) service to farmers.
Using Musk’s Starlink network, SATCOM will connect machines through satellites to unlock technologies such as autonomy, real-time data sharing, remote diagnostics, and more.
Given the success of Musk’s interventions with the long-established platform Twitter (now X), I can’t help but wonder what could possibly go wrong when dealing with another long-established machinery player like John Deere.
ADVERTISEMENT
Are we on the brink of a John Deere rebrand? “Y” does have a nice ring to it.
Musk’s move comes on the back of the recent news, reported in this column last week, that Facebook founder Mark Zuckerberg is getting into the cattle business on his 1,400ac ranch in Hawaii.
Register for free to read this story and our free stories.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe to get unlimited access.
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to the site until next Wednesday at 9pm.
CODE NOT VALID
Please try again or contact support.
I see that the social media giants, Elon Musk and Mark Zuckerberg, have agriculture in their sights. Earlier this month, John Deere announced that it was partnering with Musk’s SpaceX to provide a satellite communications (SATCOM) service to farmers.
Using Musk’s Starlink network, SATCOM will connect machines through satellites to unlock technologies such as autonomy, real-time data sharing, remote diagnostics, and more.
Given the success of Musk’s interventions with the long-established platform Twitter (now X), I can’t help but wonder what could possibly go wrong when dealing with another long-established machinery player like John Deere.
Are we on the brink of a John Deere rebrand? “Y” does have a nice ring to it.
Musk’s move comes on the back of the recent news, reported in this column last week, that Facebook founder Mark Zuckerberg is getting into the cattle business on his 1,400ac ranch in Hawaii.
If you would like to speak to a member of our team, please call us on 01-4199525.
Link sent to your email address
We have sent an email to your address. Please click on the link in this email to reset your password. If you can't find it in your inbox, please check your spam folder. If you can't find the email, please call us on 01-4199525.
ENTER YOUR LOYALTY CODE:
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
SHARING OPTIONS