With 13,300 milk suppliers, FrieslandCampina has built up strong market and brand positions in Europe, Asia and Oceania and is the sixth-largest dairy company in the world. If you take the milk from three cows, one portion stays in the Netherlands, one goes to Europe and one ends up in international markets. With sales of €11bn, it made an operating profit of €563m, and a margin of 5% in 2016.

It wants to increase worldwide consumer demand for its dairy products through its grass-to-glass concept where at least 80% of farmers apply “meadow grazing”. This is where cows graze for six hours per day for 120 days per year (the equivalent of only 30 days annually) and receive a bonus of 1.5c/l.